This month’s post comes to us from APRA-C member Nancy
Hillsman, the Assistant Director of Research and Stewardship for Foundation
Relations at Duke University.
Foundations need a little research love, too. Since that’s
what our office does, I wanted to pass on an overview for those who may not
deal with foundations on a regular basis but may bump into them once in a
while. In researching that topic, I came across a very good article on the
Arthritis Foundation website. They said it so well that I offer their wisdom:
“How to Research Foundations”
- Research
is key to your success. But even when you've done the research, you must
be able to read between the lines.
- Always
compare a foundation’s stated purposes, mission and guidelines to the
actual grants distributed and grant-making patterns.
- Even
guidelines that seem explicit need to be read as if you are an
investigator with the attitude of "this is what they say they are
interested in funding, but is this really what they do?" Ask yourself:
- What
is the foundation’s overall mission and purpose?
- What
does the foundation say it does? What are its guidelines for developing
an application?
- Does
the mission match the guidelines?
- How
are the grants actually made?
- How
do what it says it does and funds compare to what it actually does and
what it actually funds?
- Can
the discrepancies between what the foundation says it does and what it
actually does and/or its mission be explained? Review other available
information, such as backgrounds on its board members to develop your
best guesses about the reasons behind these exceptions or discrepancies.
- How
can I use this information to develop specific strategies for approaching
each foundation?
- Review
foundation publications and materials with an eye to where the
decision-making authority is within the foundation. A few foundations
clearly spell out their review procedures, but most do not. Building
lasting relationships with the “right” people is key to being funded.
- If
it’s not spelled out, ask how the decision-making process works when you
speak with a foundation program officer or director. Use that information
so you’ll know with whom you need to formulate a lasting relationship.
- Always
think of alternative ways to approach a foundation if you are turned down,
but also realize that some foundations may not let you reapply for a
period of time after you’ve been turned down. Nevertheless, keep them on
your mailing list and find other strategies to remain visible to them.
- Too
many grant seekers send applications to foundations that have no interest
in supporting their causes. Research is critical to avoid this mistake.
- The
more time you spend analyzing prospective funders and understanding each
one you have initially targeted, the better will be your chances of
developing strategies for successfully approaching them for grants. Each
piece of information you collect about a given prospect helps you form a
picture of that particular prospect.
- After
you’ve found the basic information, you then need to put the pieces of the
puzzle together in a way that makes them meaningful for you and for the (foundation)
so that they can become the basis for specific fund-raising tactics for
that source, and for the other sources being explored. Again, strategy and
relationship-building are key ingredients to successful fund raising
through grants.
How to Research Foundations (2014). Retrieved May 19, 2014,
from http://www.arthritis.org/toolkit/supporting-programs/tip-sheets-2-11/research-foundations/